Fortress Surgeon Digital Marketing, a surgeon digital marketing firm, introduces an increased search engine optimization solution for plastic surgeons, focusing on online visibility, individual engagement, and practice growth. In her previous duty as VP of Biddable Media Daga focused on the marketing of health and wellness & health brand names with all lifecycle stages: starting from scientific test recruitment projects, with the pre-launch market-shaping, launch and marketing stage, ending with license expiry and advertising and marketing sunsetting.

One of things Martin appreciates most regarding his function is the chance to research study and understand the subtleties of both established and new markets, and with expanding his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the version for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.